what put the Magic in the new kind of FORD.....
It all started with the new kind of "Inner Ford"
Ford Engineers planned this baby, they didn't just think in terms
of new springs, new brakes, new axles. They thought in terms of
a carthrough-and-through new. The wheelbase got longer! The
wheels got smaller! The frame got wider! Ford built its new, longer-wheelbase
chassis. Then Ford built a second chassis, with a still longer
wheelbase! So now, you have two new kinds of Fords to sell, one
over 16feet long, one over 17 feet long! And that's longer
than many "High-Priced" cars! The wheels got smaller,
broader, too to give a better road grip, a better ride. And the
frame's bowed out so passengers can sit inside... and the ride got
smoother! With new suspension, new spring-front and rear, the ride
this new Ford gives you is the closest you'll ever come to coasting
on a highway of clouds. And that holds true on backcountry
roads, too! The handling got easier! ... and no wonder!
This new, lower Ford with stiffer frame is poised and balanced like
a panther. And the new "trailing arms" front suspension
works it magic when you need it most. The power got Hotter!
The car that's so beautifully low is packed with Thunderbird "GO!"
Waiting to jump to your command is up to 245 blazing horsepower
(A regular production option of 265 HPavailable to selected customers
who qualify for "Competition Power!) With all their
zip and zing, the new Ford engines go easy on gas. The roof got
lower! You can shake hands with admiring friends over the roof
of this low, low Ford. No wonder it clings to the road like a coat
of clue Yet, because the seats are lower, too, easy entries
and graceful exits are no problems. The body got quieter, "tighter"..
As a matter of fact, it's the strongest body ever built for a low-priced
car. It will keep its new-car "tightness" longer.
And no car in Ford's field has suchgenerous sound-proofing.
The room got roomier! Despite Ford's low height it's designed
with more head room than ever. There's real strech-out
leg room, even for six-footers. And there's plenty of extra
shoulder space between passengers. The lines got sweeter........They
have the touch of tomorrow. Ford gives you the longest, lowest,
low-priced car ever. Each graceful contour, every long, low,
arrow-likeline of its sculptured-in-steel body says "LET'S
GO!" The style got smarter.... With this new-look
new Ford, you have a car that belongs anywhere! For example:
all Fairlanes models, sedans and Victorias, have the look of a hardtop.
The value got greater!..... but the price has stayed basically the
same. The result, even more promise of buying a car that will
keep its value high and will stay worth more. So now you
know the MAGIC of the new '57 FORD......right down the line!
Ford Motor Company